The Textile Market

Today’s textile market is subdivided in a large amount of highly differentiated markets. Everyday new products are designed and launched. On the one hand there is the vast market for clothing and fashion, on the other, there is the ever-growing opportunities for engineered textiles: water and dirt-repellence, antiseptic, antibacterial, smoke and odour-repellence and so forth are just some of the new qualities.

Textiles are everywhere! At home, in public buildings, in cars, we wear them, for sports, for business, for many different activities!

The different customer needs and expectations drive the diversification in its everlasting changing and reshaping. But something is in common for all strategies: the aim of dominating the market.